世界衛生組織2024年 11月 11日宣布， 2025年世界衛生組織主軸為「戳破誘惑：揭露菸草與尼古丁產品行銷策略 (Unmasking the Appeal: Exposing Industry Tactics on Tobacco and Nicotine Products)」，今年的重點為揭露菸草與尼古丁產業 為提高其商品吸引力所使用的策略。
WHO is pleased to announce the theme for the 2025 World No Tobacco Day (WNTD) campaign: “Unmasking the Appeal: Exposing Industry Tactics on Tobacco and Nicotine Products.” This year, the campaign will focus on revealing the tactics that the tobacco and nicotine industries use to make their harmful products seem attractive.

請參閱附件。